This Privacy Policy describes how Martspot Ltd (“we,” “us,” or “our”), operating at https://martspot.co.uk, collects, uses, and discloses your Personal Information when you visit, make a purchase from, or otherwise interact with our site. We are committed to protecting your privacy and handling your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Martspot Ltd is a company registered in England, with our full address at 71–75, Shelton Street Covent Garden London, London, England WC2H 9JQ, GB. We specialise in apparel and accessories, particularly tote bags.

2. What Personal Data We Collect

When you visit our site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” refers to any information that can uniquely identify an individual.

Information You Directly Provide to Us:

  • Order Information: When you make a purchase or attempt to make a purchase through the site, we collect your name, billing address, shipping address, email address, phone number, and payment information (e.g., credit card details processed securely by our payment partners, Google Pay and Stripe).
  • Communication Information: When you contact us via email (support@martspot.co.uk) or phone (+44 20 3995 5692), we collect the content of your communications, your contact details, and any other information you choose to provide.

Information We Automatically Collect:

  • Device Information: When you access our site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
  • Usage Information: As you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.”

3. How We Use Your Personal Data

We use your Personal Information for the following purposes:

  • To Fulfil Orders: To process your purchases, ship your ordered products (including order processing time of 1-2 business days and standard shipping within 3-7 business days), and provide you with order confirmations and shipping updates.
  • Customer Support: To communicate with you, provide customer service and support, and respond to your inquiries.
  • Site Improvement: To improve and optimise our site (e.g., by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
  • Security and Fraud Prevention: To screen for potential risk and fraud, and to ensure the security of our services.
  • Marketing (with consent): If you opt-in, to provide you with information or advertising relating to our products or services.
  • Legal Compliance: To comply with applicable laws and regulations.

4. Legal Bases for Processing Your Personal Data

Under UK GDPR, we must have a lawful basis to process your Personal Information. These include:

  • Contractual Necessity: Processing your data is necessary to fulfil our contractual obligations to you (e.g., processing your order and shipping products).
  • Legitimate Interests: We have a legitimate interest in using your data in a way that you would reasonably expect and that has a minimal impact on your privacy (e.g., for internal analytics, fraud prevention, and improving our services).
  • Consent: Where you have given clear consent for us to process your Personal Information for a specific purpose (e.g., subscribing to our newsletter). You can withdraw your consent at any time.
  • Legal Obligation: Where processing is necessary to comply with a legal obligation (e.g., for tax or accounting purposes).

5. Sharing Your Personal Data

We share your Personal Information with third parties to help us provide our services and fulfil our contracts with you, as described above.

Service Providers: We use third-party service providers to perform functions on our behalf. These include:

  • E-commerce Platform: WooCommerce powers our online store. You can read more about how WooCommerce uses your Personal Information here: https://woocommerce.com/privacy-policy/ (or a relevant parent company link like Automattic).
  • Payment Processors: Your payment information is processed securely by our payment partners, Google Pay and Stripe. We do not store your full payment card details.
  • Shipping Providers: We share your name, address, and contact details with shipping companies to deliver your orders.
  • Analytics Providers: We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • Legal Compliance and Business Transfers: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred as part of that transaction.

We do not sell, rent, or trade your Personal Information to third parties for their independent marketing purposes.

6. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect Device Information and enhance your browsing experience. Cookies are small data files that are placed on your device or computer and often include an anonymous unique identifier.

  • Essential Cookies: Necessary for the website to function properly (e.g., shopping cart functionality).
  • Performance and Analytics Cookies: Help us understand how you use our site, so we can improve its performance and your experience.
  • Functional Cookies: Remember your preferences and choices to provide a more personalised experience.

You have the right to decide whether to accept or reject cookies. You can set your web browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

7. Data Security

We implement appropriate technical and organisational measures to protect your Personal Information from accidental loss, unauthorised access, use, alteration, or disclosure. These measures include encryption, firewalls, and secure server hosting. However, no internet transmission is ever completely secure or error-free. You should take special care in deciding what information you send to us via email or our website.

8. Data Retention

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or other legal requirements). When we no longer need to process your data, we will securely delete or anonymise it.

9. Your Rights Under UK GDPR

You have the following rights regarding your Personal Information:

  • Right to Be Informed: You have the right to receive clear, transparent, and easily understandable information about how we use your Personal Information and your rights.
  • Right of Access: You have the right to request access to the Personal Information we hold about you.
  • Right to Rectification: You have the right to request that we correct any inaccurate or incomplete Personal Information we hold about you.
  • Right to Erasure (“Right to Be Forgotten”): You have the right to request the deletion of your Personal Information in certain circumstances.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your Personal Information in certain circumstances.
  • Right to Data Portability: You have the right to receive your Personal Information in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
  • Right to Object: You have the right to object to the processing of your Personal Information based on legitimate interests or for direct marketing purposes.
  • Rights in Relation to Automated Decision Making and Profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before fulfilling your request.

10. International Data Transfers

As Martspot Ltd operates solely within the UK and does not ship internationally, your Personal Information is primarily processed and stored within the UK and the European Economic Area (EEA). However, some of our third-party service providers (e.g., Google Analytics, WooCommerce, Stripe) may process data outside the UK/EEA. In such cases, we ensure that appropriate safeguards are in place (e.g., standard contractual clauses or adherence to adequacy decisions) to protect your data in accordance with UK GDPR.

11. Links to Other Websites

Our website may contain links to other websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the Privacy Policy of every site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page and update the “Last Updated” date at the top of the policy. We encourage you to review this Privacy Policy periodically.

13. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@martspot.co.uk or by phone at +44 20 3995 5692.

You can also reach us by post at: Martspot Ltd 71–75, Shelton Street, Covent Garden, London, England WC2H 9JQ GB

If you are not satisfied with our response to your complaint, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. You can find more information on their website at https://www.ico.org.uk.